Defining RAW in the G-Star RAW 2016 Fall/Winter Campaign

For the brand's 2016 fall/winter campaign, Pharrell and G-Star RAW are taking this opportunity to reflect on what RAW really is and what it stands for. According to co-owner and Head of Imagination Pharrell,"RAW is not a noun, RAW is a verb." As a sort of stripping of what's outside to reveal the raw inside, the latest campaign tells the stories of what lies beneath the surface of the brand -- the people, their crafts, and their spaces. The whole idea takes form in layers, with family-style port...